Making vegetarianism simple.
Using Wimpy’s past to recreate and re-envision a new beginning to create a long lasting fast food restaurant chain that serves to the masses.
Wimpy is a place for people to connect, eat and have fun.I want to encourage customers to ‘just add wimpy’ to every scenario. Because of this, I have created a logo that has a look and feel of ketchup. Ketchup is a condiment that is added to nearly every meal, especially when it comes to fast-food, and a condiment is something you add, hence the slogan ‘just add wimpy’. The new Wimpy is a place where everybody is welcome, and that will be shown through the branding. Wimpy will still remain to be the same as it was, but with a modern retouch and a vegetarian spin.
